Xiaomi launches “Mi Store on Wheels” for rural customers in India


Xiaomi launches “Mi Store on Wheels” for rural customers in India.
Source: Mi India Twitter

Xiaomi has launched its “Mi Store on Wheels” retail service in India. The company claimed, through this service they can reach to the customers from rural areas. However, during this corona pandemic situation, Xiaomi is trying to give retail experience to customers at home.

Through this service, the company has started a traveling Mi store, which will cover a specific route in the rural areas of India. Besides the company’s latest smartphones They will sell smart TVs, CCTV cameras, MI TV sticks earphones, sunglasses, power banks, and chargers also.

Manu Kumar Jain, Xiaomi Global Vice President and Managing Director in India, made the announcement today from tweet account. Jain shared several photos of the travelling mobile stores.

“MSoW outlets will be fully safe for consumers to visit. With this new initiative and having the largest exclusive single-brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighborhood”

-Muralikrishnan B, chief operating officer at Mi India

The Chinese smartphone making company is going to start this service with an aim to bring Xiaomi products to customers in villages and non-metro cities. They want to reach their customers at home in this pandemic period and ensuring lockdown. However, Xiaomi hasn’t revealed the name of the cities or states where the service will be started first.

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